{"id":9909,"date":"2025-12-04T17:06:07","date_gmt":"2025-12-04T16:06:07","guid":{"rendered":"https:\/\/thesolo.house\/?p=9909"},"modified":"2025-12-09T10:26:41","modified_gmt":"2025-12-09T09:26:41","slug":"resource-campaign-film-a-story-of-change-and-sustainable-vision","status":"publish","type":"post","link":"https:\/\/thesolo.house\/it\/brands\/resource-campaign-film-a-story-of-change-and-sustainable-vision\/","title":{"rendered":"Il Video Manifesto di ReSource: una Storia di Cambiamento e Produzione Sostenibile"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9909\" class=\"elementor elementor-9909\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39dbc480 e-flex e-con-boxed e-con e-parent\" data-id=\"39dbc480\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ebc6a5 elementor-widget elementor-widget-text-editor\" data-id=\"48ebc6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"p1 translation-block\">Ci sono progetti stimolanti perch\u00e9 ti spingono a scoprire cose nuove e confrontarti con tematiche complesse. Quando <a href=\"https:\/\/mirage.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Mirage<\/span><\/a> ci ha fatto entrare nel mondo di <a href=\"https:\/\/mirage.it\/it\/it\/mirage-world\/resource\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">ReSource<\/span><\/a>, abbiamo capito subito perch\u00e9 per loro fosse cos\u00ec importante trovare il linguaggio giusto per comunicare questa innovazione: tecnico ma emozionale, informativo ma capace di coinvolgere il consumatore.<\/h6><h6 class=\"p1 translation-block\">ReSource \u00e8 il marchio Mirage che identifica le collezioni nate da un impegno preciso per la sostenibilit\u00e0, attraverso un\u2019evoluzione del metodo produttivo. Ogni collezione integra il <b>63,2% di materiali riciclati pre e post-consumer<\/b>, provenienti da processi produttivi interni ma anche da altre aziende. Dal rifiuto alla risorsa, in una visione di circolarit\u00e0 che diventa produzione sostenibile.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-825dd7e e-flex e-con-boxed e-con e-parent\" data-id=\"825dd7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23777b1 elementor-widget elementor-widget-video\" data-id=\"23777b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thesolo.house\/wp-content\/uploads\/2025\/12\/mirage_resource_master_4k_v1-2160p.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\" poster=\"https:\/\/thesolo.house\/wp-content\/uploads\/2025\/12\/Thumbnail_Master_1280x720_01.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac5e9bb e-flex e-con-boxed e-con e-parent\" data-id=\"ac5e9bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3ecdc elementor-widget elementor-widget-text-editor\" data-id=\"db3ecdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Il video manifesto che abbiamo realizzato illustra questo ciclo virtuoso, mostrando come l\u2019innovazione industriale possa convivere con il rispetto per l\u2019ambiente.<\/h6><h6>Il video si sviluppa attraverso un intreccio visivo e sonoro di natura e industria, in cui i processi di produzione circolare si fondono con i ritmi del mondo naturale, in un crescendo progressivo che conduce alla call to action finale: le scelte quotidiane, anche le pi\u00f9 piccole, possono avere un impatto significativo. Per amplificare al massimo questo messaggio, abbiamo curato l\u2019intera campagna social: dalla fase teaser fino al lancio del video manifesto sul sito e su tutti i canali del brand.<\/h6><h6>In un momento in cui tutti ci chiediamo se sia ancora possibile fare la differenza, Mirage invita le persone a diventare parte di una trasformazione che inizia da scelte di consumo consapevoli. Possiamo diventare tutti una risorsa, insieme.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b37967c e-flex e-con-boxed e-con e-parent\" data-id=\"b37967c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3aa430 e-con-full e-flex e-con e-child\" data-id=\"f3aa430\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d113a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d113a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre class=\"p1\">Director: Paolo Freschi<br \/>DoP: Fabrizio La Palombara<br \/>Art Direction: Luca Bizzarri<br \/>1st camera: Paolo Cattani<\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7998ef e-con-full e-flex e-con e-child\" data-id=\"c7998ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-321c317 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"321c317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre class=\"p1\">Drone operator: Riccardo Freschi<br \/>Color Grading: Walter Cavatoi<br \/>Voice: Steven Miller<br \/>Creative agency and production house: The Solo House<\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>There are projects that push you to discover new things and engage with complex themes. When Mirage told us about ReSource, we immediately understood why it was so important for them to find the right language to communicate this innovation: technical yet emotional, informative yet able to genuinely engage consumers. ReSource is the Mirage brand [&hellip;]<\/p>\n","protected":false},"author":220971859,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1437],"tags":[],"class_list":["post-9909","post","type-post","status-publish","format-standard","hentry","category-brands"],"jetpack_shortlink":"https:\/\/wp.me\/pfvd1J-2zP","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/posts\/9909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/users\/220971859"}],"replies":[{"embeddable":true,"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/comments?post=9909"}],"version-history":[{"count":13,"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/posts\/9909\/revisions"}],"predecessor-version":[{"id":9934,"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/posts\/9909\/revisions\/9934"}],"wp:attachment":[{"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/media?parent=9909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/categories?post=9909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesolo.house\/it\/wp-json\/wp\/v2\/tags?post=9909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}