May 16, 2024

Samsung: Between Brands and Creators there is a Galaxy of Epic Stories

One can list all the fantastic features of the new Samsung Galaxy, or put it in the hands of the best Italian talents, artists, and creators and let them work their magic.
The launch of a new smartphone from the Galaxy Series is always an event for all those who create content out of passion or profession, a generation of digital creators who want to produce excellent quality material on their own terms, whatever they want to create, and wherever they are.
Samsung has been working for them, pushing the boundaries of cutting-edge-mobile tech to make the epic happen every day.
To launch the new Samsung Galaxy S22, we invited six of these creators and gathered them in a room with host Gianluca Gazzoli to explore all the features of the Galaxy S22.
Samsung Creators Room is a web series with six episodes engaging six creators: How to light up the night thanks to the revolutionary Nightography technology? How to capture motion in the most stable way? How to create cinematic videos even in 8K? Each class has its talent, and each talent has a secret to reveal.
In the second season of the series, we involved different creators and took them out to explore the world through the Galaxy S22. Whether it was creating a travel diary, capturing epic sports moments, or seizing the best of the urban nightlife scene: the S22 was the ideal partner for framing those moments and editing them.
Building on past successes is a good idea, especially when a format hits its stride. Our friends at Samsung Italia were about to launch the Galaxy Z Flip4, a new smartphone dedicated to those who love to change perspectives. The Creators Room Flex Edition was the series where we involved creators who had a mind open to innovations, starting with Madame, the artist and singer who more than anyone else has been able to redefine the rules of the contemporary Italian music scene. She welcomed us into her world made of travels, sound-checks, backstage moments, and emotions to experience on stage.
Three series, 14 episodes and involved talents, all part of a single formula that has proven successful: engaging the right people and giving them the freedom to experiment. Samsung trusted us and gave us carte blanche in building a relationship between the brand and a series of creators capable of showcasing its potential to the best.