It has all been very fast, creative, and sometimes wild, a real kaleidoscope of colors, designs and lights. With our creative team we created two simultaneous shooting sets, working with different lenses and backdrop materials, such as wood, iron, concrete, and even more unusual materials like hay, rocks, clay and glass to showcase the mood and personality around each drop, elevating their design and premium quality. The finished content, which is still coming to life, turned out even better than we imagined – bold, vibrant and perfectly in line with Reebok’s youthful brand essence.
