Action: Pierre Gasly x Reebok by The Solo House
In September 2025, Reebok welcomed to the family Pierre Gasly, the French Formula 1 driver known for his sharp race instincts, calm precision under pressure, and a career built on resilience. A champion and a versatile athlete, he is passionate about a wide range of sports beyond racing, from gym training to football, running to golf. This collaboration aligns perfectly with Reebok’s philosophy, captured in the slogan “Sport is Everything”.
Reebok turned to us to tell this story, one about focus, performance, and life beyond the track. That’s how we ended up spending an entire day with Pierre, on and off set in Milan, the city he now calls home; and you wouldn’t believe how much can happen in a champion’s day. We trained — well, he did — and there was also time to have some fun and try on some pieces from the latest Reebok lifestyle collection.
It all came together in a synergy of performance and style that blends Reebok’s athletic DNA with a touch of French sophistication — a balance captured in the shots and vision of photographer & director Lysa Thieffry. The story was shared across Reebok’s channels and through a feature in GQ, the media partner for the launch.
A team effort, just like the best sporting results, that made us feel part of a great story of energy, adrenaline, and timeless style.
Photographer: Lysa Thieffry
Lighting director: Jean Romain Pac
Lighting assistant and digitech: Riccardo Ruffolo
Stylist: Valeria Di Rienzo
Make up artist: Helena Collaviti
Line Producer: Chiara Andrea Cima
Production Runner: Guido Borso
Video operator: Nicolò Donati
Creative agency and production: The Solo House
